I'm a Stockholm-based content editor and digital marketer, with a demonstrated 7+ years of experience across all touch-points of the fashion, beauty, and lifestyle industry. Covered different roles in print media & press, digital marketing, advertising, fashion editorial and e-commerce, in countries as diverse as Sweden, Denmark, Spain, Romania, and the United Kingdom.

I have extensive experience writing, editing, and strategising for print & digital publications, online retailers, and other media outlets. I'm also a prolific copywriter with experience writing copy for companies in the beauty, fashion, and lifestyle space, with proven excellence in successful brand building and engaging storytelling.

Some of my work includes beauty trends analysis, sustainability profiles, interviews with some of the industry’s finest leaders, fashion months coverage, news stories on gallery openings & brand collaborations, and articles about artists from all parts of the creative realm.

​

At my core, I'm a crafter, a word-based visual person, an articulator and magic-weaver of stories – for brands and individuals alike.

Read my current work at uk.oriflame.com.